Being honest, upfront, and clear, as well as following the A primary benefit of running a contest is it provides valuable marketing material and engagement for the business. This is why sweepstakes must have an alternate means of entry if a purchase is involved. Contests: If the contest includes an element of consideration, the sponsor must award the contest prize based on skill and not chance. First, let’s breakdown the various types of Contest Marketing available. “Void where prohibited”. In contrast, a “contest” is a game of skill (e.g., a longest golf drive competition). Must have a complete release of Instagram by each participant, No making people tag themselves in photos if they aren’t in said photo, Don’t repeatedly post duplicate or near-duplicate content, Don’t send automated or bot generated Tweets, Other than that, it’s the Wild, Wild West on Twitter, Why Brand Ambassadors are an Asset to Your Company, Cause Marketing is a Win-Win-Win for Retail Brands, 10 Ways to Run a Better Social Media Contest, Retail Marketing 101: An Interview with a Category Manager, Get Social: The 3 Social Media Contests Your Brand Should Try. Winners are determined by random selection. Our team provides legal, rules, regulation, insurance, bonding, fulfilment, winner selection and release forms for both sweepstakes and contest throughout North America. Running an effective online sweepstakes campaign generates new leads, new customers, and eventually increases sales. When planning your sweepstakes or contests, be sure to include your official rules (see more below) to cover your brand in this way. The major difference between sweepstakes and contests is that contest winners are selected by judges using a set of criteria whereas sweepstakes winners are randomly selected. At Cliffedge Marketing, we suggest embedding the rules on your website. Alabama (AL) You can't imply or say, "You won!" , including elevating your overall brand experience. As such, it is imperative for the contest sponsor to carefully consider and craft its sweepstakes contest rules before launching the subject promotion. We make sure the sweeps or contest campaign is in alignment with the rest of the marketing message and brand, and we take care of all the legal compliance and execution of the campaign. Our team provides legal, rules, regulation, insurance, bonding, fulfilment, winner selection and release forms for both sweepstakes and contest throughout North America. The best social media contests bring your audience from social media to your website, where they’ll see your branding, browse your products and services, and hand over their email address for a chance to win. Running Sweepstakes, Contest Auditing, Giveaway Creative, Rules Drafting, Régie Filing, Banner Ads and Social Media Giveaways: Facebook Contests, Twitter Parties, etc., please Contact Us. Sweepstakes began as a form of lottery that were tied to products sold. Sweepstakes are primarily used to generate awareness or to grow your client database. This is what most people think of when talking about a promotion, but a sweepstakes is actually a specific type of promotional marketing tool. Essentially, the goal is to keep brands from forcing users to make a purchase or provide considerations for a random winner drawing. As you outline your contest or sweepstake’s official rules, here is a handy list of what to include to assure your users that your brand is administering a fair and lawful contest. Formally known as Contest Marketing, this is a great way to generate excitement and activity around your brand message, and – when done right – there are plenty of benefits of contests for your business, including elevating your overall brand experience. A sweepstake is a type of contest where a prize or prizes may be awarded to a winner or winners. If you plan your strategy right, you’ll even generate some bonus sales. We're an online sweepstakes vendor. Sweepstakes and contests are great promotional tools to generate email marketing leads, brand awareness and build a relationship with consumers. It covers “sweepstakes mailings, skill contests, facsimile checks, and mailings made to resemble government documents. – Also known as giveaways, these are typically games of chance. Formally known as Contest Marketing, this is a great way to generate excitement and activity around your brand message, and – when done right – there are plenty of benefits of contests for your business, including elevating your overall brand experience. Contests are certainly not the answer to … When is it being distributed and awarded? We’ll ensure through customization that the look and feel of your custom contest is inline with your branding guidelines and appealing to your current and prospective consumers. Marketing Sweepstakes and Contests Marketing Contest Ideas Coming up with good marketing contest ideas can be hard. Contestants are judged on skill or a specific criteria and then the winners are selected based on their merit or performance. Phone : 314.934.2406 We’re a group of professionals with industry experience in marketing, strategy, ideation, creative, design and development. Contest: A sort of competition that requires the winner to have better skills or knowledge than other contestants Check out this page as part of your daily sweepstakes routine to be sure you don't overlook a prize you want to win, miss out on extra entries, or let sweepstakes with short entry periods pass you by. If there is a purchase requirement, an Alternate Means of Entry (“AMOE”) that doesn’t involve a purchas… These days, companies both big and small are getting their clients involved in sweepstakes and contests as a way to strengthen brand awareness and drive user engagement. 1 855 543 8345 (ext700). The Post and Courier creates customized contests to help businesses get leads that can be moved forward through your sales funnel. Establishing legally compliant rules for the eligibility of contest entrants is a top priority, and sweepstakes sponsors must indicate the associated eligibility requirements in the applicable contest rules. A sweepstakes is a random drawing. Our team will create an advertising and marketing campaign for your contest or sweepstakes to make it successful. A contest is a promotion that involves skill, such as a photo or essay contest. As such, contest sponsors should ensure that, in addition to having compliant short and long rules for a contest/sweepstakes, that their marketing materials are not false or misleading (e.g., relating to the number or value of prizes Keep in mind that these laws DO NOT pertain to contests because the winner is selected by skill or merit, and their purchases may fall under consideration for the brand. For faster response, give us a call. If you are interested in joining in on this tried-and-true marketing technique, you may be interested in these social media contest and sweepstakes ideas for your business. Carolyn Wilman has been a Marketing Consultant for over twenty-five years, a Sweepstakes Specialist for over fifteen and a Digital Marketing Strategist for ten. These protect the sponsors and administrator, They explain the contingency plan for selecting a winner and the rules that a winner must abide by if they win, If posting on social media, include a release of the platform(s). Contest and sweepstakes marketing packages, programs, platforms and services are the staple of the RAVEN5 offering. We specialize in the creation and administration of fun and interactive marketing contests and online sweepstakes that help you find new customers. Our standard sweepstakes platform provides marketers and agencies with a process that increases brand awareness, builds email lists, gathers data and consumer insight, increases social followings and activity while driving consumer action through the use of coupons and offers. The premise is simple – offer a prize that will entice your preferred target audience to give you their contact information and allow you to communicate with them. Contests, sweepstakes, and other online promotions often motivate your audience to spread the word and amplify your marketing message—especially if you give them a reason to. We specialize in sweepstakes marketing programs and have developed a platform, processes and tactics that result in affordable programs that achieve results for marketers and excite consumers. [email protected]. Consideration (Payment or some method of entry that requires measurable effort), Minimum age to enter, ex. SlideShare Explore Search You Upload Login Signup Submit Search Home Explore Successfully reported this slideshow. Must clearly state that Facebook does not have anything to do with the contest. You may not realize but there is an important difference between Sweepstakes and Contests: Next, it’s very important that your brand carefully follows the “No Purchase Necessary Laws” for your contests or sweepstakes. This contest from STAR Fine Foods offered multiple ways for its customers to interact with its olive brand, including voting for favorite recipes, uploading photos (UGC), and taking a quiz. Consider CFA a partner in your marketing efforts as well as your sweepstakes administration company. Suite 205 – These are typically games of skill. This law is put in place to regulate prize promotions that occur in the United States while also snuffing out any illegal contests. Carolyn works with companies to create, and viral market, winning promotions maximizing ROI and loyal customers along with teaching others how to Find, Organize, Enter and Win giveaways. Simply put, if you have all three of the below, that’s called a lottery and is illegal. A contest or sweepstakes can be a fun way to engage and expand your market, and create excitement around your business. However, if you only have two of the three, it’s a sweepstakes and you’re good to go. The short answer is, no – most business aren't capable of running their own marketing contests. a contest or sweepstakes as a tactic to sell something by mail. In order for a sweepstakes to be deemed legal, “consideration” needs to be eliminated from the mix, leaving prize and chance. Yes, I would like to stay connected to receive communications containing news, updates and promotions from RAVEN5. Contest marketing is a cost-effective way to generate publicity and notoriety for a brand or product. We work with advertising agencies, marketing teams and public relations firms. 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